Making an impression from the very first view

share this post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

A guest post by John Lawley – find out more about John and his work at and read more about this topic by clicking here.

As a business constantly on the lookout for ways to grow your customer base and engagement with potential new clients, you need to use the most cost effective tools available to you to make that all important first impression, after all you only get a very short time window to make that impression.

In an increasingly competitive online and digital landscape that is becoming more of a challenge than ever before but efficient use of video content could make all the difference.

So why is video content so important when making a first impression?

Using video makes your message much easier to understand, it’s entertaining and increases your potential ROI. When asked as part of a recent survey users of digital marketing software creator Hubspot, 97% of marketers feel that videos help customers to understand their products and services.

In addition to that, in their latest visual networking forecasting and trends index, Cisco predict that by 2021, 80% of all traffic will feature video content of some kind.

Search engines such as Google also respond extremely well to videos and see them as valuable pieces of content – which could do wonders for your search engine optimisation.

So is now the time to get going with video content?

How to make best use of videos

There are a number of ways you can enhance your current website with video content. In particular, positioning a video on your home page will instantly increase the chances of visitors remaining on the site to explore your services.

Sites we have built for companies such as Presentation Experts, Cool Box Films and Edgware Glazing have all experienced bumps in terms of average visitor time and customer enquiries.

That’s also because our servers feature a large capacity that allows us to embed videos, so you won’t have to worry about the page load speed being slowed down in the process.

Whether you wish to make a promo film specifically for your company, or you are a licenced user of Adobe or Shutterstock and have access to their stock footage, you can easily find the right tone and style to suit your brand. Vimeo also have a new stock video footage feature, with some free options available to choose from.

So what’s next?

Heroes on Hand works with to help businesses develop marketing strategies and also create video content. Get in touch today, either by completing the form below or by speaking to John (click here) to find out more about our video content services and how we can seamlessly insert any type of footage you need into your online marketing spaces.

get more, direct to your inbox

Subscribe to our occasional newsletters and get all this information directly as soon as it’s published

read more of our ideas:

need help...

Arrange your strategy call with Andrew and we'll show you how to grow your trade...

arrange a call

are you ready for the year ahead...

Have you set your goals and vision?
Download Andrew’s Top 10 Tips below:

By downloading our information you agree that we can use your contact details for the legitimate interest of responding to your enquiry and contacting you about our services. Your data will be held securely in accordance with our privacy policy.

Boiler Service Special Offer – Limited period
[elementor-template id="853"]
£6 p/m (£72 p/a)
Landlord Certificate Special Offer – Limited period
[elementor-template id="862"]
£6 p/m (£72 p/a)
Landlords Certificate & Service Special Offer - Limited period
[elementor-template id="864"]
£10 p/m (£120 p/a)
Complete Certificate & Service with central heating and systems check
[elementor-template id="872"]
£12 p/m (£144 p/a)