Making an impression from the very first view

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A guest post by John Lawley – find out more about John and his work at JohnLawley.co.uk and read more about this topic by clicking here.

As a business constantly on the lookout for ways to grow your customer base and engagement with potential new clients, you need to use the most cost effective tools available to you to make that all important first impression, after all you only get a very short time window to make that impression.

In an increasingly competitive online and digital landscape that is becoming more of a challenge than ever before but efficient use of video content could make all the difference.

So why is video content so important when making a first impression?

Using video makes your message much easier to understand, it’s entertaining and increases your potential ROI. When asked as part of a recent survey users of digital marketing software creator Hubspot, 97% of marketers feel that videos help customers to understand their products and services.

In addition to that, in their latest visual networking forecasting and trends index, Cisco predict that by 2021, 80% of all traffic will feature video content of some kind.

Search engines such as Google also respond extremely well to videos and see them as valuable pieces of content – which could do wonders for your search engine optimisation.

So is now the time to get going with video content?

How to make best use of videos

There are a number of ways you can enhance your current website with video content. In particular, positioning a video on your home page will instantly increase the chances of visitors remaining on the site to explore your services.

Sites we have built for companies such as Presentation Experts, Cool Box Films and Edgware Glazing have all experienced bumps in terms of average visitor time and customer enquiries.

That’s also because our servers feature a large capacity that allows us to embed videos, so you won’t have to worry about the page load speed being slowed down in the process.

Whether you wish to make a promo film specifically for your company, or you are a licenced user of Adobe or Shutterstock and have access to their stock footage, you can easily find the right tone and style to suit your brand. Vimeo also have a new stock video footage feature, with some free options available to choose from.

So what’s next?

Heroes on Hand works with JohnLawley.co.uk to help businesses develop marketing strategies and also create video content. Get in touch today, either by completing the form below or by speaking to John (click here) to find out more about our video content services and how we can seamlessly insert any type of footage you need into your online marketing spaces.

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